Testing the Hypothesis - Assignment 9

Inside the boundary	Outside the boundary
Who is in? Students who use social media and have desire	Who is not? Those not interested in improving their healthy habits or can not access my services thru social ml media
What the need is? Become aware of how mindful living can change their daily energy levels/lives	What the Need Is Not? Increasing awareness, rather its increasing desire
Why the Need Exists? Society underestimates how important it is to treat your body right. When you treat your body right it loves you back.	Alternative Explanations? Society is aware, but just does not care

Interview 1: I decided to interview someone I know who is very energetic and hard-working, but never noticed taking an interest in his well-being. After asking several questions asking how he is able to maintain high energy levels and work throughout, he explained how he never felt lethargic in his life. Of course, he would get tired throughout the day especially after a night of less sleep, but he said he never felt a constant inability to focus or a sustained energy of low feeling. While he admits he could improve some of his habits, he does not need t incorporate healthy habits to improve his energy and sustained high levels of output.

Interview 2: Since my original need was centered solely on people who needed to adjust their dietary habits, I figured someone who needs a change might not want a change. In this interview I spoke to a close friend who never cared about his diet habits, but still worked out and tried to live healthy. After asking if he would be inclined to participate in a service like the one I was offering, he said he would be interested to hear about it, but ultimately would not see the need to spend his time learning about it if he does not feel like it will help him.

Interview 3: I interviewed a friend who is a nutrition major and whose family are registered dietitians. She said that her family never really allowed her to eat sweets growing up, so she naturally does not have a craving for them now. Moreover, her family always incorporated healthy foods in their diets, so she still maintains a similar diet even in college. While she is busy most of the time and still feels tired, she does not think that her dietary habits are her problem, and I would agree. Although my service would aim to help people who feel tired, my service might not work for people like her.

Interview 4: Since my business model utilizes social media for brand awareness and displaying my service on a free level, my target audience would be college students who actively use social media enough to engage with my profile. I interviewed a friend who’s average daily screen time on their phone is only 2 hours a day, with Instagram averaging only 3 minutes a day per week, with most of it coming on the weekends. This person is only on Instagram for a few minutes, so he does not fully catch up on his feed. People like this would be hard to bring my service to since I would probably never even show up on the top of their feed. People like this would have to have such a high desire for my service that they would break their daily routines and actively choose to interact with my account.

Interview 5: Lastly, I interviewed another individual who is very health conscious. I decided to ask her why she became so aware of her health and how she obtains new information. She told me she gets a lot of information from podcasts of people with PhDs and reads books from esteemed scientists in the field. Thus, she would not be interested in learning more from someone who might not be as qualified. She simply would not think the service is of high enough quality, even if she could benefit.