My product has to do with educating college students at UF
about the benefits of living a healthy lifestyle while at the same time
managing a demanding college schedule. I want to be able to have student become
aware of the bad habits they have right now and the benefits they can receive
by changing those habits. Since the root of the problem lies in unawareness, my
product/service should revolve around that.
Since an inherent issue causing the problem is a lack of
time for students to become aware, I will want my product from experiencing the
same issue (i.e. students can not use it because they do not have the time).
My interim solution to this would be a service designed to
provide students with on-demand tips, readings, and activities that engage students
and educate them about healthy habits. This service can take a few forms:
A service where students can purchase varying packages that
provide them access to tips, articles, and activities. This form allows me to
cater to different students who might be very serious about health or only a bit
interested. At a base, my service can be setup on social media, where people can
follow my page for free workout, diet, and overall health advice. Other “tiers”
of the service can include paid packages that provide subscribers with personalized
advice. Essentially, the service is set up as an online consulting/e-commerce
company that uses social media for free advertising.
I want to have a service that engages everyone for free, but
also provides a more personalized experience for those seriously interested. In
doing so, I will be able to educate everyone through a platform that almost
everyone uses. Several social media accounts are set up this way, but none that
cater uniquely to a single student population like the one at UF.
Should I eventually believe that people are not interested
enough for the paid subscription, I could eventually turn the service solely
into a social media platform and derive revenue from certain sponsorships.
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