Create a Customer Avatar - Assignment 18

My customer avatar would be a college student in the age range of 18-23 years old that attends a large university in the state of Florida. My customers probably have irregular sleep schedules, busy daytime schedules, and multiple commitments and responsibilities that weigh them down daily. My customer probably attends the gym occasionally or daily and probably eats the same type of foods most of the time (simply due to preference). My customer avatar is not specific to race, gender, religion, or socioeconomic status. My customer segments probably follows some social media accounts that center around lifestyle and fitness and check their social medias on a daily basis. Assuming my customer segments are extremely busy, they may not scroll through their Instagram feed, but instead check a few of their favorite accounts.

I share most of the above characteristics of my avatar. I attend the gym almost daily and while I do go on social medial daily, it is usually less than 10 minutes just to check some of my favorite accounts. I do not think this is a coincidence as it is probably a reflection of our busy lifestyles. Since we have to spend time worrying about our responsibilities and engaging with other interests, social media goes to the back-burner of our minds. One area that might differentiate myself from my avatar is my sleep schedule as I tend to go to bed and wake up within the same time frame every day. I think this is largely due to me prioritizing restful sleep more than other college students as I notice a huge performance difference when I get less than eight hours of sleep.